The Netflix subscriber count is the number of people who are currently subscribed to Netflix.
The company offers its services in more than 190 different countries and has over 2.09 billion subscribers by 2021-22.
The subscriber count fluctuates depending on how many new members join each month, but it’s always increased by millions every year since the company was founded in 1997.
Netflix makes money by charging a monthly fee for its service; however, some users use workarounds to avoid paying this fee.
Between June 2020 and now, the number of Netflix subscribers has increased by 8.4%.
Netflix Paid Subscriber Growth
As of June 2021, Netflix has just over 5.5 million paying subscribers. Last year, Netflix had 25 million users by time.
Over the previous three years (2018-2020), Netflix has attracted a total of 100.97 million new members to the streaming service.
Netflix Subscribers By Region
Netflix has 73.95 million paying subscribers in America and Canada. They have a share of 34% of the people who buy Netflix around the world.
There are a lot of people who watch Netflix. They have added 9.2 million new subscribers in the past two years, but it has slowed since then. This year 15,000 new subscribers get access to Canadian and American Netflix.
Based on the number of paying subscribers, Netflix has 68.6 million in Europe, the Middle East, and Africa. The EMEA region accounts for 32.84% of all Netflix paying customers worldwide.
In Europe, the Middle East, and Africa alone, Netflix acquired 28.89 million new memberships between the years 2018 to 2020, making it their fastest-growing area over that period.
Since June 2021, Netflix has gained almost 2 million additional subscribers in the EMEA region.
Netflix has 38.65 million members in Latin America. LATAM accounts for 18.48% of Netflix's global users.
From 2018-2020, Netflix added 11.46 million new members in Latin America, which is 24.56% more than the number of new additions in North and South America combined during this time period to June 2021.
In Asia, there are 27.87 million Netflix memberships paid for. The Asia-Pacific region houses 13.32 percent of Netflix's worldwide members.
Netflix has added 14.93 million new members to its base in Q2 of 2019 (since June of 2019).
In fact, in the last two years, 53.57% of all Netflix Asia-Pacific customers joined up for the service.
Netflix Subscribers By Income and Gender
Netflix has a roughly equal split of male and female viewers, according to a poll done by The Hollywood Reporter and Morning Consult. 48 percent of Netflix users are males. 52% of those who use the service are women.
According to the same study, half of Netflix subscribers have an annual income under $50,000. 30 percent have incomes between $50,000 and $100,000. And 19 percent make more than $100,000 each year.
Netflix Subscriber Political Affiliation
According to a poll from earlier this year, 42% of Netflix US users identify as Democrats. 33% of respondents called themselves non-affiliated. While 25% call themselves Republicans.
Is Netflix losing subscribers?
Netflix has become increasingly popular worldwide. We anticipate that this year there will be 579.3 million Netflix users throughout the world, accounting for 7.5% of the population. By 2024, it will be 671 million—or 8.4% of the global population.
Netflix has a total of 2.09 billion subscribers as of June 2021. Of those, 32.8% are based in the EMEA region and 38.65 million memberships paid for by Netflix users in Latin America account for 18.48% of global Netflix users according to data provided by Morning Consult study from earlier this year.
Netflix is not losing viewers but rather gaining them at an increasing rate which will continue over the next several years causing their subscriber base to grow exponentially worldwide within 2024 when it's predicted that 671 Million people around the world will utilize Netflix.